Kamis, 13 Maret 2014

[B638.Ebook] PDF Ebook Scripts: Elegant Lettering from Design's Golden Age, by Steven Heller, Louise Fili

PDF Ebook Scripts: Elegant Lettering from Design's Golden Age, by Steven Heller, Louise Fili

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Scripts: Elegant Lettering from Design's Golden Age, by Steven Heller, Louise Fili

Scripts: Elegant Lettering from Design's Golden Age, by Steven Heller, Louise Fili



Scripts: Elegant Lettering from Design's Golden Age, by Steven Heller, Louise Fili

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Scripts: Elegant Lettering from Design's Golden Age, by Steven Heller, Louise Fili

“For a type nerd, the only thing missing from Scripts is a centerfold of voluptuous Spencerian. . . . About ninety percent of the book is images, glorious images.” ―Communication Arts

Seen in everything from wedding invitations and birth announcements to IOUs, menus, and diplomas, script typefaces impart elegance and sophistication to a broad variety of texts. Scripts never go out of style, and the hundreds of inventive examples here are sure to inspire today’s designers. Derived from handwriting, these are typefaces that are stylized to suggest, imply, or symbolize certain traits linked to writing. Their fundamental characteristic is that all the letters, more or less, touch those before and after. Drawn from the Golden Age of scripts, from the nineteenth to the mid-twentieth century, this is the first compilation of popular, rare, and forgotten scripts from the United States, Germany, France, England, and Italy. Featuring examples from a vast spectrum of sources―advertisements, street signs, type-specimen books, and personal letters―this book is a delightful and invaluable trove of longoverlooked material. 275 illustrations, 254 in color

  • Sales Rank: #257137 in Books
  • Brand: Brand: Thames Hudson
  • Published on: 2012-11-12
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.70" h x 1.30" w x 6.90" l, 2.68 pounds
  • Binding: Paperback
  • 352 pages
Features
  • Used Book in Good Condition

Review
“Heller and Fili’s illustrated collection of historical letterforms found in ephemera from around the world will inspire patrons who seek distinct scripts or anyone practicing the art of calligraphy.” (Library Journal)

About the Author
Steven Helleris co-chair of the MFA Design: Designer as Author program at the School of Visual Arts, New York. His many previous books includeTypographic Universe, New Modernist Type, and Scripts.

Louise Fili is director of Fili Design, a New York-based design studio specializing in typographic treatments. The recipient of the AIGA Medal in 2014, she is the coauthor with Steven Heller of Scripts.

Most helpful customer reviews

48 of 50 people found the following review helpful.
An absolutely delicious book!
By Curious Art
As a calligrapher & lettering designer, I'm a glutton for letterforms. I own quite a few books on the subject, but this one really stands out. It offers an enormous variety of script styles & formats--from typefaces to handwriting to neon signs & more-- organized by country & covering a wide time-frame. The design of each page is a beautifully crafted visual treat. I find myself browsing often for sheer pleasure, & it has already been an extremely valuable source of inspiration for my work. Anyone with an interest in lettering, type or design will find something to love about this book.

24 of 24 people found the following review helpful.
Beautiful and inspiring!
By Trish Marie
Thank you Steven and Louise for sharing from your personal collection that I'm sure has taken a great deal of time to collect. The examples are grouped by country of origin (France, Britain, Germany, Italy and America) and each chapter provides a large assortment of examples. Anyone interested in typography and looking for inspiration for their own hand lettering projects with love this book, I do!

21 of 21 people found the following review helpful.
Pictures of ideas
By Chuck Green
I guess the reason I find ephemera so fascinating is that it freezes ideas in time. Advertisements, specimen sheets, instruction guides, product labels, and other forms of printed matter that were never meant to outlive their immediate purpose, provide a snapshot of the producer's intent and reveal a designer's approach to solving a problem.

If you know the work of Fili and Heller, you might expect they'd have amassed a rather substantial collection of ephemera over the years. Heller, a former art director for the New York Times and well-known lecturer on the history of graphic design, has authored over 100 books on design and popular culture. Louise Fili, formerly a designer for Herb Lubalin and art director for Pantheon Books, has authored another twenty titles, many of them in collaboration with Heller (they are husband and wife).

Fili is among my favorite designers. If you have no idea why you'd want a book of this type, take a look at her portfolio of work. Though she offers a fresh and modern approach, you can't help but see the influences of 19th and early 20th century graphic design and typography.

Discovering, digesting, and deconstructing the work of others -- finding the essence of how disparate elements are arranged in order -- is part of the design mind's blessing/curse. Whether it's a conscious effort or gut-level assimilation, you can't help but absorb the layouts, typefaces, colors, and imagery that pass through your vision each day and mentally store them away. The beauty of this book is that it captures some of the best of what these two experienced designers have found and distills it in a form we can easily access.

The book is virtually all images -- there are brief introductions to each section and footnotes, but just enough to supply the necessary orientation. The wonderful cover design was created by Louise Fili and John Passafiume. (I'm told that another favorite of mine, Jessica Hische, worked on the early stages of the interior design.)

I have hundreds of design books on the shelves around me. And, though I love digital, I love print too. I get some indescribable sense of satisfaction knowing that the thoughts of so many good designers and tens of thousands of their designs are by my side.

Here is my review complete with photographs >[...]

See all 49 customer reviews...

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